Participate as an Exhibitor

Dog and Cat Tales

Pets in the Netherlands and Benelux are increasingly becoming full-fledged family members. Pet owners want the very best for their fur babies : they are committed to learn about best practice in pet keeping, make sure they feed their pets safe and high quality food. Pet parents and pet shop owners are enthusiastic about new trends, eager to discover and browse through new food brands, accessories, grooming and healthcare products.

Reserve a booth at About Cats & Dogs!

The market for pets has grown enormously everywhere in Europe. Now that we are home more often on average, we see 15% more dogs and 5% more cats in Dutch and Benelux households and growing spending of pet owners, creating an unprecedented demand for products and education around the question of pet keeping. On the other hand, pet shop owners are looking for new products to differentiate their offer in a more competitive environment.

Why participate

In the corona era, we see an increase of 15% in dogs and 5% in cats in households in the region. Owners and Retailers alike have a great interest in gaining new skills and insights.
We list the numbers again for you in the Netherlands alone:

  • 644,000 committed dog owners
  • 1.6 million dog owners
  • 3.5 million dog/cat owners

At About Cats & Dogs, you will be able to meet the entire pet world: final consumers looking for better pet care solutions and advice, retail owners interested in improving their shop assortment and distributors looking for new brands to import in the Netherlands and the Benelux region.

A great opportunity

Jaarbeurs is centrally located at the crossroad of all major cities in the Netherlands, less than 1h30 driving from Germany and Belgium, less than 3h from France and Luxemburg. With inspiring names and stories for visitors, digital possibilities for an optimal ROI for exhibitors, and an organization that is very experienced in both hosting and organizing large-scale public events, About Cats & Dogs is the new must-attend event for pet industry innovators and opinion leaders.

Contact and fees

We are here for you

Do you have a question or want to know more about participation opportunities? Feel free to contact us. In addition to various sponsorship packages, it is also possible to become a founding partner of About Cats & Dogs. Curious about all the possibilities? Ask for the brochure.

Pratical info

Dates and times

For all new and more experienced dog and cat lovers, Jaarbeurs is organizing a lifestyle event, About Cats & Dogs, on November 11 and 12, 2023. About Cats & Dogs will feature a high-quality content program with sessions, demonstrations and Q&As about dogs and cats, with every opportunity to get personal advice and inspiration from experts such as Renate Gerschtanowitz and various vendors.


Jaarbeurs has three private parking lots and is also perfectly accessible by public transportation. Jaarbeurs is located right next to Utrecht Central Station and buses and streetcars stop continuously at the Jaarbeursplein stop.

P2: Truus van Lierlaan, Utrecht (Google Maps)
P4: Truus van Lierlaan, Utrecht (Google Maps) Max. hight 180 cm
P6: Expoplein, Utrecht (Google Maps)